PPC Audit Services
From account setup to optimisation strategy, we identify inefficiencies and provide clear recommendations for better returns.
In-depth audits with clear, actionable insights
Our PPC audit delivers a thorough review of your account, uncovering inefficiencies across targeting, keyword strategy, ad creative, and placements. We pinpoint both immediate opportunities and longer-term improvements, giving you clear recommendations to strengthen performance and drive sustainable growth.
Paid media audits
Google Ads
Unlock stronger performance from your Google Ads investment by identifying untapped opportunities for growth. We analyse, refine, and optimise every aspect of your campaigns to improve efficiency, increase ROI, and help your advertising deliver its full potential.
Bing Ads
Microsoft Advertising reaches high-intent audiences often missed by other platforms. With robust tracking and performance measurement in place, we capture valuable data, build targeted audiences, and clearly identify how campaigns drive on-site results.
Our Approach to PPC Audits
We start by working closely with you to define clear KPIs aligned to your goals and budget. By fully understanding your brand and commercial priorities, we tailor each PPC campaign to deliver measurable results and support sustainable business growth.
We conduct a detailed review across every critical element of your PPC activity—from account structure and keyword performance to ad creative, bidding, landing page alignment, and budget distribution. This in-depth analysis highlights what’s working, uncovers inefficiencies, and informs precise optimisations to improve overall performance.
We present clear, considered recommendations with full transparency, giving you complete visibility into our findings. You’ll receive a detailed audit report outlining priority improvements and strategic opportunities to strengthen PPC performance and drive better results.
Once aligned on next steps, our specialists put the agreed optimisations into action. From refining targeting and ad messaging to adjusting bids and improving landing page alignment, every change is executed with precision and care.
Ongoing optimisation is key to sustained performance. We regularly review campaign results, analyse performance trends, and deliver clear reports that highlight progress, insights, and opportunities for continued improvement.
Our work doesn’t stop at audit and optimisation. With expertise across paid and organic digital marketing, we help identify where additional support can deliver the greatest impact—whether that’s SEO, content marketing, or paid social—so your growth continues beyond PPC.
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Frequently Asked Questions
A PPC Audit is a deep review of your current advertising account to identify what’s working, what’s wasting budget, and what needs improvement. It uncovers hidden issues and opportunities to increase conversions and lower costs.
A PPC Audit is ideal for businesses already running ads but experiencing high costs, low leads, poor ROI, or inconsistent performance. It’s also useful before scaling spend or switching agencies.
We audit campaigns across Google Ads, Microsoft Ads, Meta Ads (Facebook/Instagram), LinkedIn, TikTok, and other paid media platforms depending on your setup.
A full audit typically covers:
Campaign structure and targeting
Keyword and search term analysis
Ad copy and creative performance
Budget allocation and bidding strategy
Conversion tracking and attribution
Landing page effectiveness
Account-level waste and inefficiencies
We identify wasted spend through irrelevant search terms, poor targeting, weak conversion tracking, unoptimized bidding, low-performing ads, and missed negative keywords.
Yes. Tracking is one of the most common issues. We verify that conversions are firing properly and that results are being measured accurately (leads, purchases, calls, etc.).
Absolutely. Many accounts improve significantly just by fixing inefficiencies, removing wasted spend, and optimizing targeting and ads—often without spending more.
Most audits take between 3–7 days, depending on account size, number of campaigns, and complexity of tracking setup.
You receive a clear report with:
Key problems and missed opportunities
Priority action steps
Quick wins for immediate improvement
Long-term strategy recommendations
We provide both. The audit is not just a diagnosis—it includes actionable recommendations and a roadmap to improve results.
Yes. Many clients request audits as a second opinion to ensure their budget is being used effectively and performance is maximized.
A PPC Audit is typically an analysis and strategy service. If you want implementation afterward, we can manage the optimizations as the next step.
Yes. Even smaller accounts often have wasted spend or tracking issues. An audit helps ensure every dollar is working toward leads or sales.
No one can guarantee exact results, but an audit gives you a proven framework to reduce waste, improve efficiency, and increase ROI through smarter optimizations.
After the audit, you can either implement the recommendations internally or have us manage the campaigns and optimize them continuously for better performance.
Ready to Improve PPC Performance Fast?
Our PPC Audit shows exactly where your account is leaking money and how to increase leads, sales, and ROI.