Our manual, 200-point account review uncovers hidden tracking errors and budget waste that automated tools miss. Discover exactly how to optimize your Dallas business campaigns for real revenue.
Through auditing countless Dallas-based accounts, we find that nearly a third of monthly budgets are wasted on zero-conversion terms, misconfigured broad match types, and bad location tracking. Our job is to give you your budget back.
Every account gets reviewed across these four dimensions. We document findings with screenshots and rank fixes by Impact vs Effort.
We verify GA4, GTM, and Offline Conversion Tracking setup. If your tracking code isn’t reporting accurate bottom-line data, Google’s smart bidding is optimizing for the wrong signals — bidding on lookalikes of spam form submissions, not real buyers.
Deep-dive analysis into your actual search term history. We build aggressive, custom negative keyword lists to permanently block irrelevant, high-cost clicks. We surface zero-conversion terms that quietly burn 20–40% of broad-match campaign budgets month after month.
We look under the hood of your PMax campaigns. We audit your asset groups, look for junk automated video placements, and extract the real data Google hides from you. Search term insights, placement reports, and audience signal effectiveness — the metrics Google buries because they reveal where PMax is wasting your money.
Aligning your tCPA and tROAS settings with your actual business profit margins. We ensure your ads focus on high-margin revenue, not just vanity impressions or top-line conversion volume. If your average customer LTV is $4,000 but your tCPA is set at $400, you’re leaving 4× the budget on the table.
Every audit follows the same 200+ point checklist. Here’s a sample of the categories we manually review — with the specific business impact of each.
From access setup to live strategy walkthrough — here’s exactly what happens in your audit week.
Secure, completely safe, read-only setup for your Google Ads and GA4 properties. Zero risk — we can’t modify anything.
Deep historical analysis using advanced behavioral tools and our custom 200-point checklist applied to every active campaign.
Documenting every single campaign leak, bad match type, and broken attribution point — with screenshots and dollar-amount estimates.
A live 60-min walkthrough of your prioritized audit roadmap, ranked by Impact vs Effort. Q&A included.
Single-transaction audit with a complete deliverable you keep forever. If you want ongoing management afterward, the audit fee credits toward your first month’s retainer.
For Dallas businesses running Google Ads but unsure if they’re profitable. We diagnose every leak and hand you a prioritized fix plan.
You own the audit roadmap. What you do with it is your call. Most Dallas clients we work with take one of three paths.
Hand the roadmap to your internal team or freelance contractor and implement fixes yourself. Works great if you have technical PPC bandwidth in-house.
Take the roadmap back to your existing agency and ask why these issues weren’t caught earlier. Some agencies step up. Some don’t.
Engage us for ongoing Google Ads management. We continue executing the roadmap, then keep optimizing month over month.
Whichever path you choose, you walk away with a clear picture of what’s broken, what’s working, and exactly how much budget can be recovered. No obligation, no contract.
We've helped businesses in dozens of industries — these are the ones where we've built repeatable systems and proven playbooks.
Dentists, dermatology, medspas, clinics, specialists
Shopify, WooCommerce, BigCommerce, custom storefronts
HVAC, plumbing, landscaping, contractors, auto repair
Software, consulting, agencies, IT services
Restaurants, fitness, retail, professional service chains
Legal, accounting, financial advisory, real estate
Hotels, restaurants, tourism, event venues
Gyms, studios, personal trainers, wellness centers
Don't see your industry? We've also worked in education, automotive, home services, beauty, manufacturing, non-profits, and more. Let's talk about your situation.
A PPC audit is one piece. These services compound alongside — building the search, conversion, and revenue tracking foundation that makes paid ads work harder.
Google’s free Optimization Score and automated audit tools are designed to encourage more spending and more automation — not to find what’s wasting your budget. Our 200-point manual audit reviews real data behind PMax, search term history, offline conversion tracking, and account structure. We document every leak with screenshots and prioritize fixes by Impact vs Effort. The free Google tool can’t do any of that.
Our 200-point PPC Audit is $750 one-time flat fee. This includes the full manual review (typically 12–18 hours of expert work), prioritized fix roadmap, tracking validation, and a 60-minute live walkthrough call. There are no recurring fees — you keep the deliverable forever. If you choose to engage us for ongoing Google Ads management afterward, the audit fee is credited toward the first month’s retainer.
7 business days from the moment you grant read-only access to your Google Ads and GA4 accounts. Day 1: Access setup. Days 2–5: Manual breakdown of campaigns, tracking, audiences, and search terms. Day 6: Findings documentation. Day 7: Live walkthrough call where we present the prioritized roadmap and answer your questions.
No — we work in read-only mode for the audit. You grant view-only access via Google Ads Manager (MCC), which lets us see everything we need without ability to make changes. This protects you completely — we cannot modify campaigns, change budgets, or push ads live. Read-only access can be revoked instantly at any time from your end.
Great audit candidate. We provide an independent second opinion — no agency politics, no conflict of interest. Many Dallas clients use our audit to validate (or challenge) their current agency’s work. You can take our findings back to your existing agency and ask them to implement, switch to a different agency, or move to us. Either way, you get the truth about your account.
No obligation whatsoever. The $750 audit is a single-transaction deliverable — you get the roadmap, you decide what to do with it. Many clients implement fixes themselves or hand the roadmap to their internal team. About 40% of audit clients choose to move to our ongoing Google Ads management afterward (audit fee credited to first month) — because they like our methodology — but that’s always your call.
$750 flat fee. 7-day turnaround. Read-only access. No obligation, no contract, no recurring charges. Get the truth about your Google Ads account — with a prioritized roadmap to fix it.