All articles on this site are written and reviewed by Mantas Auk, founder of Mantas Auk LLC. The topics come from work with clients: questions that come up during audits, strategy calls and campaign reviews, and problems that had to be solved on real websites and ad accounts.
Mantas Auk performs the final professional review and approval of every article before it is published. Nothing is published under his name that he has not read, edited and agreed with.
Statements about how Google, Google Ads, GA4, Google Tag Manager, Microsoft Clarity or AI search engines behave are checked against the platform's own documentation and against what we observe in client accounts. Figures drawn from client work are reported as ranges or as examples rather than as guarantees, because results depend on the market, the website and the budget. Where an article cites a third-party study, the study is named so readers can check it themselves.
We prefer primary sources: official documentation from Google, Microsoft and the AI platforms, published research, and data we can inspect directly. We avoid citing content that simply repeats claims from elsewhere without evidence. Links to other websites are editorial choices and are not paid placements.
Articles are updated when the platforms they describe change in a way that affects the advice, when we learn something from client work that changes a recommendation, or when a reader points out an error. A visible "last updated" date is shown only when the substance of an article has changed. Changes to page templates, design or structured data do not count as an update and do not change the date.
If you believe an article contains an error, email mantas@mantasauk.com. We check the claim, correct the article if the claim holds, and note the correction in the article when it affects the advice given.
The articles are written and edited by Mantas Auk himself. AI tools help with topic research and idea generation, and with technical checks such as links and structured data; they are not used to replace his own writing, experience or judgement. Where an article discusses AI search engines, the examples come from documented tests with repeated prompts, not from a single screenshot.
Mantas Auk LLC is a marketing agency. Articles may mention the agency's services where they are relevant, and those mentions are clearly presented as such. We do not publish sponsored articles or paid product recommendations.