About Mantas Auk | Founder of Dallas SEO & AI Agency
Jurate Auk, e-commerce and paid media strategist at Mantas Auk LLC, Dallas
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Jurate Auk

E-commerce & Paid Media Strategist at Mantas Auk LLC

  • Dallas, Texas
  • 13+ years in digital marketing
  • Founder of Youth Rituals, a U.S. skincare e-commerce brand

Jurate Auk is an e-commerce and paid media strategist at Mantas Auk LLC in Dallas, Texas. She has worked alongside Mantas Auk for more than 13 years on the same client engagements across SEO, paid advertising and website projects, and she runs her own online store, Youth Rituals, the official U.S. distributor of FLORÊVE PARIS. Running a store and running campaigns for other stores is the combination that shapes her work.

About Jurate Auk

A practitioner, not a sales page

Jurate Auk has spent more than 13 years in digital marketing, and for all of them she has worked side by side with Mantas Auk on the same client engagements: search engine optimization, Google Ads, website projects, analytics and conversion optimization. The work began in European markets and moved to the United States, so she has seen how buyers search and shop on both sides of the Atlantic.

What sets her apart is that she also owns an online store. She founded Youth Rituals, a skincare e-commerce brand and the official U.S. distributor of FLORÊVE PARIS, after completing her studies in cosmetics. That means she deals every week with the things a marketing report never shows: supplier terms, margins, inventory, shipping, returns and the difference between a campaign that brings traffic and one that brings profitable orders.

She helps clients grow e-commerce businesses end to end — from sourcing and supplier relationships and how a product range is structured, to the advertising that sells it: Google Ads and Google Shopping, and Facebook and Instagram campaigns through Meta. The channels are chosen for the business, not the other way round.

The question behind every engagement is the same one the whole team works to: did marketing produce orders, customers and margin? Traffic, clicks and impressions are inputs to that question, not answers to it, which is why tracking is set up before anything is optimized.

Areas of expertise

What Jurate Auk works on

E-commerce growth

Works on the whole store, not just the ads: supplier sourcing and terms, product and offer structure, pricing and margin, and the on-site path from product page to paid order.

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Meta, Facebook and Instagram advertising

Runs paid social for e-commerce: creative and offer testing, audience and retargeting structure, and spend tied to orders and margin rather than reach.

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SEO strategy

Builds the plan around the searches that produce customers, not the ones that produce the most impressions, and sequences the work by commercial value.

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Technical SEO

Audits crawling, indexing, site architecture, Core Web Vitals and structured data so Google can find and trust every page that matters.

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Local SEO

Aligns website, citations and service-area pages so a business shows up for the customers near it who are ready to call.

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Google Maps optimization

Improves Google Business Profile categories, services, photos, reviews and on-site signals to win Maps and “near me” visibility.

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AI search visibility

Tests how ChatGPT, Gemini, Perplexity and Google AI Overviews describe and recommend a business, then fixes the content and entity signals behind those answers.

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Content and topical authority

Plans article clusters from real customer questions so a site becomes the reference for its topic instead of publishing disconnected posts.

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Google Ads

Manages search campaigns for calls and qualified leads with tight search-term control, offline conversion feedback and budget tied to lead quality.

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Conversion rate optimization

Finds where visitors hesitate on key pages and changes layout, copy, forms and calls-to-action based on measured behavior.

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GA4, Google Tag Manager and conversion tracking

Sets up call, form and booking tracking that survives consent requirements and reports the same numbers marketing and sales can agree on.

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User-behavior analysis

Uses heatmaps, session recordings and funnel reports to see why pages lose visitors before changing them.

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Website and landing-page architecture

Structures pages so each one has a clear job: rank for a specific need, answer it, and move the visitor to a call or form.

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Multi-location and franchise search strategy

Designs location page systems, profile management and reporting that scale across many locations without duplicate content.

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How Jurate Auk works

The method behind the work

  1. 01

    Establish business and revenue objectives

    Every engagement starts with what a customer is worth, which services matter most and what the business needs search to deliver.

  2. 02

    Track calls, forms, qualified leads and sales

    Before optimizing anything, tracking is set up so that results can be measured in leads and revenue, not just sessions.

  3. 03

    Audit the website, market, search demand and competitors

    Technical health, content coverage, local signals and paid competition are reviewed together to find what is actually limiting growth.

  4. 04

    Prioritize by commercial value

    Opportunities are ranked by expected revenue impact and effort, so the first months of work go where the money is.

  5. 05

    Improve technical foundations and content architecture

    Crawlability, speed, internal linking and page structure are fixed so new content has a solid base to rank from.

  6. 06

    Build useful content from real customer questions

    Articles and service pages answer the questions buyers ask before they call, in the language they use.

  7. 07

    Test Google and AI visibility with repeatable prompt sets

    AI visibility is checked with documented prompt sets, repeated over time and scored consistently. A single screenshot of one ChatGPT answer is not treated as evidence.

  8. 08

    Analyze landing-page and visitor behavior

    Heatmaps, recordings and funnel data show where visitors drop off, and those pages are improved before more traffic is sent to them.

  9. 09

    Report with business metrics

    Reporting is built on calls, qualified leads, booked appointments and revenue, with rankings and traffic as supporting context.

Measurement

Measured by customers, not clicks

The objective is not to generate the largest possible number of clicks. The objective is to understand how much was spent, what the advertising produced and how much it cost to acquire a qualified lead, sale or customer.

Calls, forms, SMS inquiries and other website conversions are tracked first. When the client provides CRM or sales data, those inquiries are followed further through the sales process to determine which campaigns produced qualified opportunities and actual customers. Customer acquisition cost, revenue and return on advertising spend are calculated when that client-side information is available; not every client shares complete sales data, and the reporting says so when it does not.

Depending on the client’s data, campaign measurement may include:

Reporting

Weekly performance and market analysis

Jurate Auk reviews advertising as a business investment, not as a collection of platform statistics. Reporting connects spend with inquiries, lead quality, sales outcomes and customer acquisition cost.

Performance is also evaluated in the context of the market. A higher cost in one week may be caused by new competitors, changes in demand, bidding-model learning or a decline in conversion quality. For that reason, decisions are based on week-over-week trends, competitive conditions and the full customer journey, not one isolated percentage.

Every report ends with specific decisions: what should be increased, reduced, paused, tested or fixed next. A typical weekly account review covers:

1Spend and results

  • How much was spent
  • How many inquiries or conversions were generated
  • Cost per inquiry and cost per qualified lead
  • Cost per acquired customer, where sales data is available
  • Week-over-week and longer-term performance changes

2Conversion quality

  • Which campaigns generated the highest volume
  • Which campaigns generated the most qualified inquiries
  • Which leads continued through the client’s sales or recruitment funnel
  • Whether reported Google conversions became real business opportunities

3Competitive environment

  • New competitors entering the auction, and competitors reducing or stopping activity
  • Changes in impression share, top-of-page and absolute-top visibility
  • Auction overlap and changes in cost per click
  • Lost impression share caused by budget or rank

4Budget control

  • Daily and monthly spending pace
  • Whether the account is limited by budget, and whether more budget is economically justified
  • Which campaigns should receive more budget, and which should be reduced or paused
  • Whether market demand is large enough to use the available budget

5Search quality

  • Actual search terms that triggered advertisements
  • Irrelevant searches and negative keyword opportunities
  • Differences between keywords that generate clicks and keywords that generate qualified customers

6Market and location performance

  • Performance and cost differences between cities, states or countries
  • Local competitive conditions
  • Whether a market should be expanded, maintained or reduced

7Decisions and next actions

  • Increase or reduce a campaign budget; pause an inefficient campaign; expand a successful one
  • Adjust geographic targeting, add negative keywords, change bidding strategy
  • Improve a landing page; fix missing CRM or lead-quality data
  • Investigate a change in competition; test a new audience or campaign type
Strategy

Campaign strategy based on business goals

Campaign structure depends on the client’s goals, budget and customer journey. Search campaigns are commonly used to capture people already looking for a service. Local Services Ads are used when the service and market are eligible and phone-call demand is important. Display and remarketing campaigns are used when the business needs additional reach, repeated exposure or longer-term demand generation.

The objective is to select the campaign type most likely to produce profitable customers, not to use every available Google Ads feature.

Experience

Experience and background

Detailed client results are published on the case studies page. Every figure shown there is expected to trace back to Search Console, GA4, Google Ads, Meta Ads Manager or CRM data from the client in question.

Talk with Jurate Auk about growing your online store

Send a note about your store and your current advertising, and get a straight view of where the next profitable orders would come from — suppliers, product range, Google Ads or Meta.